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History of Ford | Lubbock, TX
Ford is easily one of the most recognizable companies in the world. It all started with Henry Ford when he officially founded the Ford Motor Company on June 16, 1903.
In the earliest days of the company, factory workers would hand-produce each car with only a few being finished each day. Ford wanted to streamline the process and started implementing the assembly line. With this process, his workers were able to produce one Model T in about 90 minutes. This process previously took 12 hours to complete.
$5 Work Day
Even with the success of the assembly line, Ford still had a high turnover rate, which meant a lot of wasted time training new employees. To counteract this, Ford increased the workers’ pay from about $2.34 for a 9-hour day to $5 for an 8-hour day. With this massive pay increase, his workers were now able to afford the vehicles they were producing. It also encouraged other manufacturers to follow suite and helped create the modern middle class.
Ford’s Model T was an incredible success. Costing less than $300, families everywhere were able to afford to buy one. By 1927, more than 15 million Model Ts were sold around the world.
After the popularity of the Model T, the Ford Motor Company began to branch out with other models like pickup trucks and higher-end luxury models. In 1948, the first F-1 truck was introduced. This would eventually become the F-150 that we have today.
Another pivotal model in Ford’s history was the Mustang. It made its glorious debut in 1964 and took the industry and consumers by storm. Other automakers quickly tried to replicate the Mustang, but couldn’t quite match the success of the original pony car.
Ford also gave families a new option with the introduction of the Explorer in 1991. This model helped lead to the on-going popularity of SUVs and crossovers today.